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Boost your business growth with the "Fundamentals of Digital Marketing" series. Designed to help you craft a powerful go-to-market strategy, optimize your web presence, and master organic social media, this 3-part series is essential for businesses ready to elevate their digital marketing game.Led by industry experts at  3 MC Media, Inc., you’ll gain actionable insights, personalized strategies, and tools to drive measurable results.Secure your spot now and take your digital marketing to the next level!We highly recommend purchasing all 3 sessions. Single session tickets are available upon request. Email Hilliary@TARRA.co.Note: Attendees will be sent a pre-workshop survey to assess marketing needs. Please look for it in your email ahead of the first session._____________________________________________________________Session 1: Marketing Planning Fundamentals – Building Your Go-to-Market Plan Thursday, November 21, 202411:00am-1:00pm | TARRA Office Garnet Conference RoomYou have developed your product or service. You have achieved product-market fit. Now it’s time to take that offer to the market—but how? This session will answer common questions, including: How do you know if it’s the right time to launch marketing? How do you identify target markets and audience personas?What are the advantages/disadvantages of different marketing channels?How do you select which strategies/channels are the right fit for your product or service? You will leave with: An understanding of how to build a go-to-market strategy that is SMART (specific, measurable, actionable, relevant, and time-bound)Documented FY25 marketing prioritiesDefined target markets and audience personas_____________________________________________________________Session 2: Fueling Growth: Paid Advertising, Web Strategy & Search Engine OptimizationFriday, December 6, 202411:00am-1:00pm | TARRA Office Garnet Conference RoomYou have identified your target market and developed audience personas. You have a documented marketing plan and channel strategy. Now, it’s time to put that strategy into action. During this session, we will: Explore paid advertising, website strategy, and search engine optimization (SEO) best practicesDevelop a target keyword strategy for use in paid advertising or SEOAssess one another’s websites in real time for user experience improvements (don’t worry, I’ll teach you how)Learn how to measure return on investmentDiscuss common mistakes and advertising- and web-related pitfalls that should you try to avoidYou will leave with: A market- and audience-informed target keyword list and actionable recommendations for website user experience improvement. _____________________________________________________________Session 3: Fueling Growth: Getting the most out of organic social media using an algorithm-driven approachThursday, December 19, 202411:00am-1:00pm | TARRA Office Garnet Conference RoomOrganic social media can be a powerful tool — and a huge time commitment. By leveraging an algorithm-driven approach, you can reach beyond your existing followers for business impact. During this session, we will: Explore organic social media best practicesLearn an algorithm-driven approach to content creation and posting strategySelect the best-fit organic social channels that align with your business goalsDefine your “content buckets” and build a content calendarLearn how to repurpose content for ongoing impactLearn how to measure return on investmentDiscuss common mistakes and organic social media pitfalls that should you try to avoidYou will leave with: A defined content calendar and posting strategy that is audience-informed and aligns with algorithm best practices on your selected channels. About 3MC Media, Inc.3MC Media, Inc. specializes in delivering the right strategy and the right people to achieve our clients’ goals. A network of subject matter experts housed under one virtual roof, we do not pass on the cost of a fancy downtown office or overhead along to our customers in our pricing. We are comprised of professionals who are industry leaders, on the cutting edge of their expertise area. Our people are well-qualified, experienced, and vetted by one another.