Pricing: Members $24.50, Non-Members $49 What is a brand? How much should I budget for a brand? Why do I need a "brand", don't I just need a logo? Why is a brand important?If you have all these questions and more, join us for a branding workshop with Paper Laundry. Owner and Creative Director Ashlynn Dawes Haynes will walk you through the process of branding, from setting the foundation to creating the "vibe" and identity development all the way through to implementation. This workshop is ideal for new businesses, startups and those going through or considering a rebranding.Please bring your lunch! Coffee and tea will be provided. Start Thinking About This:- Where are you in your business plan? For example, knowing your budget — if possible — will help you glean more from this experience. No plan, no problem, you’ll still learn a lot!- Having an idea of what you think you want or need (e.g., am I doing all of my collateral design? Do I need packaging? Will I need assets for a physical location? Is my business completely digital?)Light Switch Moments:- Learn the difference between a logo and a brand- Understand the longevity of brands and ease the pressure on yourself- Discover the ways and places your brand will need to function long termAbout Ashlynn Dawes HaynesFrom big advertising agencies to itty bitty shops, Ashlynn has seen it all and been called it all: designer, art director, creative director — but creative dreamer is probably the most apt title. At Paper Laundry, she puts dreams into creation: plotting out gorgeous work, putting vision to the voice, and creating genuine, thoughtful brands. Finds wonderland in: - Curating the perfect brand vibe - Renovating her 1920’s bungalow About Cara MoyleWith 15+ years of agency experience, Cara knows the ins and outs of how successful brands are built. By pairing insight with organization, process with collaboration, and topping it off with thoughtful client relationships — Cara leads the way (often with spreadsheets in hand). With a career that’s produced award-winning work for nationally-recognized clients, she helms the studio with vision, expertise, and a whole lotta passion. Finds wonderland in: - Traveling and exploring the beautiful words people create- Cats with dapper neckwearAbout Paper LaundryPaper Laundry started as a vision between steadfast creative partners Cara Moyle and Ashlynn Haynes. They brought their dream studio to life by marching to the beat of our own bongos — and helping brands they believe in do the same. They were born in 2016 with the belief that great branding can’t be bought off a shelf. Cara and Ashlynn want to give people and businesses the opportunity to create a brand with that magical, memorable, indefinable-something. They believe that authenticity will always outlast trends — and blending in will never beat the utter joy of standing out.
Pricing: Members $24.50, Non-Members $49
What is a brand? How much should I budget for a brand? Why do I need a "brand", don't I just need a logo? Why is a brand important?
If you have all these questions and more, join us for a branding workshop with Paper Laundry. Owner and Creative Director Ashlynn Dawes Haynes will walk you through the process of branding, from setting the foundation to creating the "vibe" and identity development all the way through to implementation.
This workshop is ideal for new businesses, startups and those going through or considering a rebranding.
Please bring your lunch! Coffee and tea will be provided.
Start Thinking About This:
- Where are you in your business plan? For example, knowing your budget — if possible — will help you glean more from this experience. No plan, no problem, you’ll still learn a lot!
- Having an idea of what you think you want or need (e.g., am I doing all of my collateral design? Do I need packaging? Will I need assets for a physical location? Is my business completely digital?)
Light Switch Moments:
- Learn the difference between a logo and a brand
- Understand the longevity of brands and ease the pressure on yourself
- Discover the ways and places your brand will need to function long term
About Ashlynn Dawes Haynes
From big advertising agencies to itty bitty shops, Ashlynn has seen it all and been called it all: designer, art director, creative director — but creative dreamer is probably the most apt title. At Paper Laundry, she puts dreams into creation: plotting out gorgeous work, putting vision to the voice, and creating genuine, thoughtful brands.
Finds wonderland in:
- Curating the perfect brand vibe
- Renovating her 1920’s bungalow
About Cara Moyle
With 15+ years of agency experience, Cara knows the ins and outs of how successful brands are built. By pairing insight with organization, process with collaboration, and topping it off with thoughtful client relationships — Cara leads the way (often with spreadsheets in hand). With a career that’s produced award-winning work for nationally-recognized clients, she helms the studio with vision, expertise, and a whole lotta passion.
Finds wonderland in:
- Traveling and exploring the beautiful words people create
- Cats with dapper neckwear
About Paper Laundry
Paper Laundry started as a vision between steadfast creative partners Cara Moyle and Ashlynn Haynes. They brought their dream studio to life by marching to the beat of our own bongos — and helping brands they believe in do the same. They were born in 2016 with the belief that great branding can’t be bought off a shelf. Cara and Ashlynn want to give people and businesses the opportunity to create a brand with that magical, memorable, indefinable-something. They believe that authenticity will always outlast trends — and blending in will never beat the utter joy of standing out.